Data Beats Opinion
Data Beats Opinion
Keith Perhac
Multi-touch Attribution Models with Dan Mcgaw
43 minutes Posted Nov 24, 2020 at 12:00 pm.
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Show notes

In this interview with Dan, you'll learn about:

  • The importance of governance
  • The significance of measuring your business's touchpoints
  • Why accepting imperfection is key to understanding the limits of your data source
  • Build Cool Sh*t, Dan's first book