Data Beats Opinion
Data Beats Opinion
Keith Perhac
Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
52 minutes Posted Jan 8, 2020 at 9:00 am.
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52:57
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Show notes

In this interview with Kurt, you'll learn:

  • the importance and impact of novelty
  • the effectiveness of combining community building with media creation and product launches
  • the offer that got people's attention on Black Friday / Cyber Monday
  • how to stand out online
  • just how successful ROA is on SMS
  • the importance of knowing you're not necessarily your own best customer
  • the key to competing with the big brands