#LearnOnTikTok is an education programme and promoted hashtag launched by TikTok in May this year, to help facilitate learning during the COVID-19 lockdowns. It was supported with a $50 million dollar grant, paid directly to educators, professional experts, and non-profits affected by COVID, incentivising them to bring learning materials to the platform. Joining us in this episode is Sam from the TikTok account @15secondenglish, as we discuss how he built his 400,000 strong following through teaching English to non-native English speakers on TikTok.

A year after its initial announcement, Reels was rolled out globally on August 5th to all Instagram users, posing a new dawn for the social media platform wars. Reels has been positioned as a direct competitor to TikTok due to its mimicked functionality, but there are also significant differences which will both benefit and be a bane for the growth of Reels. In this episode, myself and Charly deliver our 48 hour kneejerk reaction to Reels and predict how it will fare going up against TikTok moving forward.

With TikTok constantly involved in the political conversation in the U.S resulting in uncertainty surrounding its future, the company has retaliated with creator funds, the promise of U.S jobs, algorithmic transparency and even a few biting words for its competitors. In this episode, we explore how TikTok are learning from the failures of previous social media apps to survive and thrive, whilst discussing whether this fund among many other recent developments are simply for political PR, or are indicators of TikTok’s real desire for change.

The Tok Show was founded to give marketeers the valuable insight needed to enter the platform intelligently and successfully. So, what better way to deliver on that mission than to give you the lowdown on our agency’s process when it comes to executing successful influencer marketing campaigns on the platform.

Creative cosmetics brand SHRINE are always at the forefront of social innovation in the beauty world, and they are now leading the charge when it comes to TikTok. We’re joined by Niamh Gillan, the brand’s Press and Influencer Executive, who has hands-on experience with putting SHRINE in front of millions of consumers on the platform. We discuss the brand’s trend-driven DNA, their unique cross-platform influencer marketing strategy, and a whole lot more!

Brand marketeers – don’t write off TikTok simply as a platform for building brand awareness! The #tiktokreviews hashtag has had 3.4 billion views globally, showing there is a huge appetite for product and brand discovery on the platform. We’re joined by Charley Bourne, TikTok and YouTube product reviewer, who gives us the lowdown on how brands can achieve more commercially-driven wins on TikTok.

Amidst all of the isolation and negativity that has come with COVID, people have been turning to TikTok as a solace of positivity and support during these tough times. Comedy TikTok creators have been crafting relatable, COVID-relevant content and silly sketches, keeping consumers scrolling, laughing, sharing and, most importantly, offering them an escape in brief moments from the world outside. In this episode, we speak with comedian, sketch artist and TikTok star Abi Clarke about how comedy on the platform has benefitted the wider community during COVID, whilst also exploring how brands can find their sense of humour to stay relevant.

What do a beloved Mexican fast food grill, a global gymwear retailer, a heritage shoe company, an American newspaper, and a vegan cosmetics brand have in common? They all kill it on TikTok. In this episode, hosts Charly and Freddie give us a rundown of their top 5 favourite TikTok campaigns, going into detail about each brand’s methodology and the impact of their campaign on consumers.

The hangover in perception of Musical.ly has seen some marketeers and consumers write TikTok off as just a singing and dancing platform. Contrary to that opinion, there is an abundance of mass-market and niche communities on TikTok – food being one of the biggest and best. In this episode, we’re joined by rapidly growing food influencers Ollie Eats and Georgie Halfacree to discuss the landscape of the food market on TikTok, as well as how FMCG brands should capitalise on TikTok’s riches.

Verified businesses and organisations are now no longer able to use popular music in their TikTok videos. Concerns around royalties and copyright protection have meant that blue tick brands have now been left with two options; use the ‘Commercial Music Library’ of royalty free sounds or create original sounds. In this episode, we will be exploring the impact of this change for brands and influencers with TikTok star, creative and actress Amber Doig-Thorne.