A year after its initial announcement, Reels was rolled out globally on August 5th to all Instagram users, posing a new dawn for the social media platform wars. Reels has been positioned as a direct competitor to TikTok due to its mimicked functionality, but there are also significant differences which will both benefit and be a bane for the growth of Reels.

In this episode, myself and Charly deliver our 48 hour kneejerk reaction to Reels and predict how it will fare going up against TikTok moving forward.