Brand marketeers – don’t write off TikTok simply as a platform for building brand awareness! The #tiktokreviews hashtag has had 3.4 billion views globally, showing there is a huge appetite for product and brand discovery on the platform.

We’re joined by Charley Bourne, TikTok and YouTube product reviewer, who gives us the lowdown on how brands can achieve more commercially-driven wins on TikTok.