The hangover in perception of Musical.ly has seen some marketeers and consumers write TikTok off as just a singing and dancing platform. Contrary to that opinion, there is an abundance of mass-market and niche communities on TikTok – food being one of the biggest and best.

In this episode, we’re joined by rapidly growing food influencers Ollie Eats and Georgie Halfacree to discuss the landscape of the food market on TikTok, as well as how FMCG brands should capitalise on TikTok’s riches.