Creative cosmetics brand SHRINE are always at the forefront of social innovation in the beauty world, and they are now leading the charge when it comes to TikTok.

We’re joined by Niamh Gillan, the brand’s Press and Influencer Executive, who has hands-on experience with putting SHRINE in front of millions of consumers on the platform. We discuss the brand’s trend-driven DNA, their unique cross-platform influencer marketing strategy, and a whole lot more!