In this episode: David shares examples of companies and organizations gaining a competitive advantage from communicating in real-time with social media. Find out why David rejects the question of ROI in social media marketing. Check out David’s observations on the biggest mistakes companies make in social media marketing. Hear about David’s research on how being […]

LISTEN: Episode 4: Key Points Gary, Ian, and Mike discuss a new wave of media participation, using the example of Hatsune Miku – a “virtual idol” in Japan whose creativity and success is created by users, including user-generated performance and songs. Miku’s concert, with a live audience and band, features a a virtual hologram character […]

LISTEN: Episode 3: Key Points Gary, Ian, and Mike discuss companies working and reacting to markets in real-time, similar to live performance events. There’s an energy and positive force in social connection, a soul, that animates all kinds of relationships through social media and extended through our social world as well. It takes a very […]

LISTEN: Episode 2: Key Points Gary, Ian, and Mike discuss the flow of information through a socially connected world. Information that flows through our networks does so via three degrees of separation – not six. Within these three degrees of connection, influence is predictable and measurable. The three degrees of influence present the greatest, untapped […]

LISTEN: Episode 1: Key Points Gary, Ian, and Mike discuss the social movements that are happening in business and across media. Media used to be something we consumed, now it’s something we participate in. The power of word of mouth has been amplified, and that conversation has gone global. Customers are conversing every day about brands. […]