Gary, Ian, and Mike discuss the flow of information through a socially connected world.
Information that flows through our networks does so via three degrees of separation – not six.
Within these three degrees of connection, influence is predictable and measurable.
The three degrees of influence present the greatest, untapped potential for marketers.
There is a cloud of information, the crowd of people who can help affect movement, but a connection of trust and authenticity is needed to activate the potential.
Every company is facing the issue of communicating socially. Corporations like to feel that they’re in control. However, changing media creates fear, but the emotion should be excitement about the opportunity to serve and delight customers.
Episode 2: Resources and further reading
Zappos CEO Tony Hsieh speaking at Google in Mountain View to talk about his book – Delivering Happiness: A Path to Profits, Passion, and Purpose. The talk explains how an emphasis on an empowered corporate culture can lead to unprecedented success.
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives- How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do
