The Social Call
The Social Call
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Episode 3: Live (11 mins)
1 seconds Posted Feb 2, 2011 at 9:47 pm.
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LISTEN: http://www.netprospex.com/np/system/files/SocialCall_Episode3_Live.mp3

Episode 3: Key Points

Gary, Ian, and Mike discuss companies working and reacting to markets in real-time, similar to live performance events.

  • There’s an energy and positive force in social connection, a soul, that animates all kinds of relationships through social media and extended through our social world as well.
  • It takes a very aligned company to operate in real time.
  • Japanese rap music is a remarkable example of the power of real time connections. Young rappers created an authentic rap culture in Japan by finding ways to build energy through their performances. This authenticity came out of communication and conversation, and the power of live performance.
  • The feedback loop that takes place in a live event between the audience and the artist helps the artist understand when and how to move forward.
  • This live model is what companies need to consider, being able to react in real-time, like a performer on stage that reacts to audience feedback.
  • Happiness, connection, and authenticity come from the ties that bind us together, and make a conversation and a live performance better models for thinking about what culture is and how it evolves.

Episode 3: Resources and further reading

Hip-Hop Japan: Rap and the Paths of Cultural Globalization

Hip-Hop Japan: Rap and the Paths of Cultural Globalization (Ian Condry)



Zappos CEO Tony Hsieh speaking at Google in Mountain View to talk about his book – Delivering Happiness: A Path to Profits, Passion, and Purpose.  The talk explains how an emphasis on an empowered corporate culture can lead to unprecedented success.

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now (David Meerman Scott)