In this episode:

• David shares examples of companies and organizations gaining a competitive advantage from communicating in real-time with social media.
• Find out why David rejects the question of ROI in social media marketing.
• Check out David’s observations on the biggest mistakes companies make in social media marketing.
• Hear about David’s research on how being more socially connected and available impacts shareholder value.
• Get the best advice around on beginning a social media policy in your company, and how to manage the three main internal social roadblocks: legal, PR, and HR.

LISTEN:

http://www.netprospex.com/np/system/files/SocialCall_Episode5_DMS.mp3

Episode 5: Resources and Further Reading

– “Eloqua joins the party” CEO Joe Payne’s blog post about Market2Lead acquisition.

– Real Time Marketing & PR, David Meerman Scott