Gary, Ian, and Mike discuss the social movements that are happening in business and across media.
Media used to be something we consumed, now it’s something we participate in.
The power of word of mouth has been amplified, and that conversation has gone global.
Customers are conversing every day about brands. At the same time, companies are releasing control and are finding a way to participate fluidly in that dialogue.
Consumer markets talk about how products will make customers feel, the I, or subjective. In business, the purpose is about ROI, the it, or objective. We’ve talked in objective and subjective terms. Now with social communication, we are talking about the we, the collective sharing energy that moves markets.
We’re seeing ideas, businesses, and cultures that move across media forms. Japanese pop culture companies are great examples.
Episode 1: Resources and further reading
Hip-Hop Japan: Rap and the Paths of Cultural Globalization (Ian Condry)
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives- How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do (Nicholas A. Christakis, James H. Fowler )
