Adele Revella is the CEO of the Buyer Persona Institute and helps marketers understand the real decisions that influence buyer decisions. Over time, she came to understand how fundamental the buyer persona is to absolutely every piece of marketing. She also came to realize that most companies were including too much frivolous information that threatens their value and results in too many buyer personas. Through buyer persona research, workshops, and consultation, Buyer Persona Institute helps marketers cut through the clutter and understand the real decisions that influence their buyers’ decisions. It’s worth checking out The Buyer Institute’s Slideshare channel as well, which is brimming with really useful information. In this podcast, you’ll learn what makes a good persona and how that differs from a profile, what many people mistakenly build instead of a persona. This podcast is particularly geared for businesses whose customers have a high level of consideration when making a buying decision, in other words, pricey enough such that days, weeks or even years go into deciding on a product, service or offering. She will give you insights into building a great persona that will help you market more effectively to your target audience. Read the transcript here! The post Podcast 001: Adele Revella appeared first on ReimaginePr.com.

In a few short years, we’ve moved from a time when brands and big companies had all the power to the consumer being in the driver’s seat where she belongs. Clif Dickens is a graphic designer who has captured a lot of attention recently for his website honestslogans which brilliantly and artistically highlights what some people secretly think about their experience with a brand. Is it what brands want to hear? No, probably not. But we actually think what Clif Dickens and Honest Slogans are doing is a bit of a service to the very brands he lampoons. I think or I like to hope that most PR people want their brands to serve their target audience as meaningfully as possible. Honest Slogans provides all brands the opportunity to ask themselves “what would our ‘honest slogan’ be and how can we fix the problem before we end up wearing it?? In this episode, we’ll talk about the rise of social media, marketing to Millennials and how a joke started between friends at lunch one day can turn into Honest Slogans, loved by some, feared by others but, regardless, on a lot of people’s radar screens.  Speaking of being on people’s radar screens, his work has been getting lots and lots of media hits recently. Read the transcript here! The post Podcast 002: Clif Dickens appeared first on ReimaginePr.com.

Most don’t come back from addiction, not when it’s gripped you so tightly it has separated you from everything you hold dear, including a place to live. As a young man, Joe Roberts’ addiction took everything from him, leaving him homeless and alone, living under a bridge. He battled back. Now he is a sought after business speaker and advisor who helps others. And it’s all through the power of story. In this episode we’ll touch on how to use your personal story to affect change, the future of corporate social responsibility and much, much more.         Read the transcript here. The post Podcast 003: Joe Roberts appeared first on ReimaginePr.com.

“You don’t know how many emails I get in a day,” said Roy Furchgott from the New York Times when we met up at CES. He’s not alone. Most influencers are over-run with more emails than they can possibly digest in any given day. But what if there was a way to jump the queue? A kind of side door that got you access to the very people you need when you need them. And that’s where Ian Greenleigh and his book The Social Media Side Door come in. Ian’s book is all about how to use little known functions within social media to capture attention and stand. This podcast will cover some of them and I’m pretty sure you’ll want to run out and buy the book right after you listen to it.         Related Posts Podcast 003: Joe Roberts 2 years ago by Susan McLennan 1 min read No comments Joe Roberts went from living under a bridge to being a millionaire CEO in a few short years. Here’s his story. Podcast 005: Scott Bradlee 2 years ago by Susan McLennan 1 min read No comments Hear how Post Modern Jukebox crowdfunds their viral music videos. Podcast 011: Gini Dietrich 2 years ago by Susan McLennan less than 1 min read No comments Our technology has exceeded our humanity. Oh and spin sucks. Podcast 006: Ian Mason 2 years ago by Susan McLennan less than 1 min read No comments The inside scoop on thoughtful thought leadership. Podcast 009: Marc Valois 2 years ago by Susan McLennan 1 min read No comments Public Engagement is a popular buzz word but it’s what Marc Valois does for a living and he has has some good advice. The post Podcast 004: Ian Greenleigh appeared first on ReimaginePr.com.

I’ve kind of become obsessed with Puddles the Seven Foot Clown which is a really crummy way to introduce someone else all together but stay with me. Scott Bradlee is the talented musician behind Post Modern Jukebox, which every few weeks reimagines a current hit in an older musical style, often racking up millions of viewers per video. Scott is not a client and he is not particularly representative of our audience. But he has figured out something a number of our listeners have either been curious about or struggled with: Crowd-funding. He raises funds for each of his videos on a site called Patreon. Created by Jack Conte, another musician, Patreon lets Bradless raise money from his supporters for each video, approximately $3200 each video. He and his team aren’t getting rich but what they understand is that the same people who won’t buy music will happily support a dream that comes with a side of music. In this podcast you’ll get insight into the mindset needed to successfully crowdfund something. The post Podcast 005: Scott Bradlee appeared first on ReimaginePr.com.

Ian Mason has been a consultant and a journalist at different times in his career. Two years ago he noticed that consulting firms trying to produce thought leadership were having difficulty actually getting it written in ways that won clients. So he founded Hassard Fay in order to help consulting firms and, later, law firms and other companies produce thought leadership.     The post Podcast 006: Ian Mason appeared first on ReimaginePr.com.

Reilly Yeo is one of the movers and shakers behind Openmedia.ca, one of the most successful grassroots organizations in Canadian history. In just a few short years, it has attracted 600,000 active supporters, changed laws and held big corporations accountable. Openmedia.ca campaigns to keep the internet accessible and affordable. It is an organization about possibilities. About community. About consensus. It gets some of its best ideas from its members. And the person who helps sort and articulate the ideas that come streaming in from its supporters is Reilly Yeo. In this podcast, you’ll get insight into how Openmedia.ca grew its membership so fast and what any organization can do to stay more connected to its audiences.         The post Podcast 007: Reilly Yeo appeared first on ReimaginePr.com.

It’s been a few years now since we first caught up with Ric Dragon. We met at BlogWorld where he was speaking on SEO. He was ahead of the curve then and he’s ahead of it now. Rick is an author of Social Marketology, perfect for any organization wanting to get the right processes in place, and The DragonSearch Online Marketing Manual which goes back to basics on SEO and online strategy. But don’t let his easy manner fool you. He’s thinking way ahead to the where the interwebs is going. In this interview, we talk about the future of search and what that means for the type of digital content you need to be producing.       The post Podcast 008: Ric Dragon appeared first on ReimaginePr.com.

Marc Valois is a Senior Consultant and the Chairman of Ottawa-based The Intersol Group which specializes in strategic and business planning, participative public consultation, group facilitation and conflict resolution/mediation services for both the public and private sectors. Valois has provided consulting, professional and strategic development advice and services to support, plan, design and deliver multi-stakeholder consultations for clients’ at the most senior levels of government, involving Ministers, Deputy and Assistant Deputy Ministers, as w As project leader and lead facilitator, Valois is an extremely dynamic and effective group “architect”, facilitator and “enabler” for Executive dialogue in both official languages. Valois’ knowledge of government and process techniques in designing group meetings in challenging circumstances has contributed to shaping executive-level conversations focused on results. The post Podcast 009: Marc Valois appeared first on ReimaginePr.com.

Marie Nicola has her finger on the pulse of all things internet. She also hosts an online show about digital culture called Nat & Marie. In this episode, Marie and I dig into what digital culture really is, how worried should we be about Big Brother online, if Bitcoin is here to stay, what the heck Doge is, why you absolutely need to know what the Tor Network is, why women have it so tough online sometimes and what the digital future looks like. The post Podcast 010: Marie Nicola appeared first on ReimaginePr.com.