ReimaginePR Podcasts Podcast
ReimaginePR Podcasts
Susan McLennan PR and Content Marketing Strategy
Podcast 005: Scott Bradlee - episode of ReimaginePR Podcasts podcast

Podcast 005: Scott Bradlee

26 minutes Posted Apr 20, 2024 at 8:22 pm.
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I’ve kind of become obsessed with Puddles the Seven Foot Clown which is a really crummy way to introduce someone else all together but stay with me.

Scott Bradlee is the talented musician behind Post Modern Jukebox, which every few weeks reimagines a current hit in an older musical style, often racking up millions of viewers per video.

Scott is not a client and he is not particularly representative of our audience. But he has figured out something a number of our listeners have either been curious about or struggled with: Crowd-funding.

He raises funds for each of his videos on a site called Patreon.

Created by Jack Conte, another musician, Patreon lets Bradless raise money from his supporters for each video, approximately $3200 each video.

He and his team aren’t getting rich but what they understand is that the same people who won’t buy music will happily support a dream that comes with a side of music.

In this podcast you’ll get insight into the mindset needed to successfully crowdfund something.

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