Learn a proven three-step system for improving customer experience one process at a time, so you can test changes, see measurable results, and build momentum without burning out your team.

If your marketing director brings charts full of clicks, impressions, and engagement rates. But when you ask how many patients actually walked through the door? You get silence. You won’t want to miss this episode.

Walk through the five critical patient touchpoints where most healthcare practices destroy their brand experience: the first phone call, the waiting room, the exam room, post-visit follow-up, and billing. For each one, she contrasts the generic practices with what a premium-positioned practice delivers.

In this episode, discoveer why luxury brands like Tiffany, Rolex, and the Ritz-Carlton are posting record profits while commoditized businesses fight over shrinking margins, and how you can apply the same strategy to your medical practice or professional services firm.

CX Fanatics is evolving into The Profit Loop — a weekly show on patient and client growth through Purposeful Hospitality. In this episode, I explain the evolution, introduce the three growth levers (acquisition, retention, referrals), and share what’s coming for specialty medical practices and professional services firms.

In this week's episode, we dive into why speaking, although it can be the BEST lead generator for your coaching or consulting business, if done wrong, it can lose 97% of your leads.  In this packed episode you will learn the #1 reason selling from stage falls flat and what to do instead. This episode will help you refine your lead generation strategy so you turn every stage into more opportunities for people to become long-term customers. This week's action-packed episode includes: ✅ Why selling from stage is actually stopping your biggest sales opportunities ✅ How your lead magnet is going wrong and what to do instead ✅ Five EXCELLENT lead magnet ideas that are sure to make you stand out at any event and grow your email list ✅ The biggest mistake (I have done it too) that stops people from opting in ✅ Why people aren't buying from your speaking engagements and how to fix it This week's episode gives you action steps to move more people into your sales system from speaking engagements so that you can convert them into paying clients.  It's not magic, it's not mystery, it's marketing strategy.  If you're struggling with getting your speaking engagements to deliver ROI, this is an episode you won't want to miss.  Tune into this week's episode and transform the way you show up to your next speaking gig. If you're overwhelmed with creating an irresistible lead magnet, I've got you.  Grab the Secret Podcast 👉 CLICK HERE to get instant access and get the step-by-step audio training to the "Create an Irresistible Lead Magnet" training and the free workbook to turn more audience randos into paying clients.

In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later. 👉 CLICK HERE to access the "Create an Irresistible Lead Magnet" Secret Podcast training.  In today's episode, we dive into the big difference between one-to-one trust building and selling vs. building know like and trust with strangers. This week's action-packed episode: ✅ Why cold lead generation is not only failing but getting worse ✅ Where innocent lead magnets go wrong and how to fix them ✅ Digital selling vs. one-to-one sales, why they are different, and how to succeed ✅ The real cost of cold lead generation and marketing math ✅ Action questions to ensure your lead magnet and marketing are delivering ROI This week's episode encourages you to take a hard look at your lead magnet strategy and whether or not it is setting a foundation for long-term relationship building and building genuine connections.  Is your current plan creating room for your business to scale and grow?  If not, tune into this week's episode and ask the hard questions you may be putting off before spending more time, money, and energy on something that just isn't working. If you know your lead magnet isn't up to par - fear not, I've created a free training and guide to help you create a truly irresistible lead magnet.  The best part, you can get access to it lickety split and start listening now.  👉 CLICK HERE to get instant access to the "Create an Irresistible Lead Magnet" Secret Podcast training and discover how to attract high-quality leads who actually want to buy from you.

In this week's episode learn 3 ways to convert more of your audience into warm leads that are ready to buy so you are making the most of your marketing time and budget. In today's episode, we dive into the importance of building trust and relationships with our audience, especially in today's AI-driven world. Discover inside: ✅ How to build engagement, trust, and rapport with your audience ✅ Why specificity in your content will take you farther than random, generic content ✅ Designing a customer journey that leads to more conversations and sales ✅ Creating a community of engaged, loyal fans to spread the word about your business ✅ The best way to get your audience to talk back to you and generate new content and conversations What happens after you have your audience's attention?  Moving them to a platform you own (like your email list) is the best option for your business.  If you aren't sure how to get those precious email addresses, tune into my free training on creating a magnetic lead magnet that grows your email list. 🎁 FREE SECRET PODCAST TRAINING: "Create an Irresistible Lead Magnet" Discover how to attract high-quality leads who actually want to buy from you. 👉 CLICK HERE to get instant access to the FREE training.

In this week's episode learn why your email is one of your marketing lifelines and how it can future-proof your business from any social media antics like the TikTik ban.   🚀 If you are building your business on rented land (the only marketing real estate you own is your website and your email list) then tune in to discover how to future-proof your marketing strategy!   📱 What You'll Learn: Why social media platforms are killing your business growth How to create a marketing foundation that can't be taken away The exact strategy to build an email list that converts How to create an irresistible lead magnet in ANY industry The best way to create REAL relationships with leads and customers to increase sales   🎁 FREE SECRET PODCAST TRAINING: "Create an Irresistible Lead Magnet" Discover how to attract high-quality leads who actually want to buy from you. 👉 CLICK THE LINK to get instant access to the FREE training: https://profitgrowthclub.com/secretpodcast

In this week's episode discover why selling from the stage rarely goes the way you think it will and what to do instead.  Learn the top mistakes most speakers and coaches make when it comes to introducing new leads to your ecosphere (especially when speaking) and how to get them to move forward in your sales funnel. Discover inside: ✅ The 5 Mistakes Most Speakers Make When Trying To Sell From Stage✅ The best way to move audience members into your sales system✅ How to make the most of the leads that are already in your sales funnel✅ Why sales calls don't need to be sleazy and how to make them easier✅ The best way to turn more leads into sales and long-term customers There is even a Secret Podcast training to help you convert more leads at your next speaking engagement.  Get the free audio training here. Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at profitgrowthclub.com/podcast