If your calendar isn't full, the instinct is always to spend more on marketing. This week, Alisa Conner makes the case that the real problem for most independent ophthalmology practices isn't a shortage of leads, it's a patient journey full of unmanaged handoffs. She walks through where referrals fall apart, what most practices try that quietly fails, what larger competitors do differently, and the practice math on what referral leakage is really costing you per surgeon, per year. Then she closes with a 3-step action plan you can start today. Book a free Growth Review call here. Read the blog post here.

Only 24% of independent practice owners have real visibility into their own revenue leaks. Alisa explains why more reports won’t fix that and gives you a 3-step plan that will.

Most independent practices treat referral partnerships as relationships to maintain rather than processes to build. That gap is exactly what private equity organizations exploit. In this episode, Alisa Conner breaks down what keeps referred patients from becoming scheduled patients, runs the practice math across 3 specialties, and lays out a 3-step plan to start recovering that revenue without spending another dollar on marketing. Book your Practice Triage Call: https://docs.alisaconner.com/widget/bookings/medical-triage-call Grab the free Referral Loss Worksheet: https://alisaconner.com/worksheet/

A 15-year patient, one warm referral away from leaving. Not because she was unhappy, but because her dentist retired and nobody worked to keep the relationship warm through the transition. In this episode, Alisa breaks down what happens to patients when a physician leaves the practice, the two communication mistakes almost every practice makes during a transition, and the practice math across four specialties: orthopedics, ophthalmology, dental, and functional medicine, showing exactly what's financially at stake. She closes with a three-step plan to protect your patient panel before, during, and after any physician transition. In this episode: Why patient loyalty is rarely just about the physician alone The two communication mistakes that quietly push patients to competitors The full practice math across four specialties, both annual and lifetime value A three-step action plan you can start building this week Resources: Book your 20-minute Triage Call Watch the YouTube Video Read the blog

Nearly every practice Alisa talks to already suspects their technology doesn't talk to itself; they just assumed another subscription would fix it. In this episode, Alisa Conner breaks down why the technology leak is almost never a software problem, using a real example of a referral getting lost between two systems, the math behind why that gap can run over $1.1 million per physician, a 2024 physician time-use study, and a look at where online scheduling quietly loses the most patients. She closes with the three-step audit you can run on your own practice this week, no new software required. Book your 20-minute Practice Triage Call here.

Turnover isn’t just an HR problem; it’s a revenue leak. This week: what the knowledge gap actually costs your practice, and the three-step plan to protect it before your best employee walks out the door.

A patient can love her surgeon and still almost leave him. I break down the real story, the math on what it costs (about $1.2M/year per physician), and the 3-step audit to close the gap.

Most practices track referrals, calls, and conversions, but not the gaps between them. This episode breaks down the seven places patients actually fall through the cracks, and the real math behind what it’s costing you every month.

Most practices blame marketing when growth stalls. Alisa Conner breaks down why an overwhelmed front desk is losing patients before they ever reach the schedule, and runs the real math on what it costs.

A scheduling fix can work exactly as advertised and still leave revenue flat. Alisa Conner breaks down the research on why, and introduces a new framework: front door versus full system.