If your calendar isn't full, the instinct is always to spend more on marketing. This week, Alisa Conner makes the case that the real problem for most independent ophthalmology practices isn't a shortage of leads, it's a patient journey full of unmanaged handoffs. She walks through where referrals fall apart, what most practices try that quietly fails, what larger competitors do differently, and the practice math on what referral leakage is really costing you per surgeon, per year. Then she closes with a 3-step action plan you can start today.
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Turning patient and client experience into your most powerful growth strategy.
Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself.
Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator.
Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook.
🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner
New episodes drop weekly. 