Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention. Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down what they’re noticing on the show floor right now: bigger structures, tighter aisles, shorter attention spans, and event teams trying to balance nonstop execution with pressure to deliver better ROI. ✅ Why some of the “best-looking” booths still f...
May 20
14 min
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end. From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—n...
May 6
45 min
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start. You’ll learn: ✅ Why depth beats scale when it comes to executive events ✅ How to align purpose, people, and experience to drive real outcomes ✅ What most teams get wrong about VIP dinners, roa...
Apr 15
24 min
Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today. Learn: ✅ Why “show up and pitch” is killing engagement and what to replace it with ✅ How pre-show and post-show strategy often matter more than the booth itself ✅ What it really takes to turn events from a cost center into a revenue driver In this guest appearance on the Behind th...
Apr 8
42 min
How do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP processes that miss what truly matters. In this episode, Matt Kleinrock sits down with event strategist and fractional Head of Events Gianna Gaudini to unpack how organizations should rethink agency selection from the start. Together, they explore how event leaders can ru...
Apr 1
45 min
Most event programs are built around visibility: booths, sponsorships, brand presence For years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded show floors? And your highest-value buyers respond to something far more intentional? In this episode, Matt sits down with Bronwen Gregg, who leads event strategy from inside sales enablement, not marketing. After seeing diminishing returns from large trade shows, her team sh...
Mar 18
52 min
Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials. And yet, the results rarely match the effort. The issue usually isn’t poor execution. It’s that the event was never designed to drive revenue in the first place. In this episode, Matt and Coty break down the thinking behind the session they’ll be bringing to EXHIBITORLIVE 2026… and why so many event strategies stall long before pipeline is even possible. In...
Mar 4
52 min
The event didn’t start on the show floor. By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic. In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They’ll break down the pr...
Feb 18
43 min
Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments. Hear them unpack: ✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative ✅ How Leno...
Feb 4
53 min
Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility. In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that s...
Jan 21
45 min
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