This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up. If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering! - Sarah Reuter

Super informative and high value. Worth the listen!

Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming

Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success. That’s why a show that is intent on defining that is so valuable. I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.