Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal, engage more deeply, and strengthen their relationship with your brand. Inside this episode: ✅ The customer-event metrics that reveal more than attendance and satisfaction scores ✅ How attendee-versus-nonattendee comparisons can uncover revenue, retention, and participation trends ✅ Why host books, peer interaction,...