Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely. Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget third. That reframe is what separates event marketers who get taken seriously from the ones stuck justifying their existence every cycle. Part 2 of our summer Q&A series covers what event marketers actually lose sleep over: booth psychology, credibility with...