Event Marketing: Redefined
Event Marketing: Redefined
Matt Kleinrock
EP 194 | The One Line That Turns Order-Takers Into Advisors
38 minutes Posted Aug 26, 2026 at 1:00 pm.
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Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence. In this episode: ✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda ✅ A hard number versus a changed conversation, and why she'll defend the second one to a room full of CFOs ✅ Her exact sentence for challenging stakeholder direction without starting a fight Felicia Kaban, Director of Event E...