Delivering value to your users begins with understanding why people are engaging with your product, and we're here to help you nail it. In this episode, we share our secret sauce for running value-driven research projects by answering questions like which users to talk to, how to ask them for their time, and how to surface nuggets of insight throughout your interviews.

A long-held belief in UX is that designers need to balance the company's needs with the users' needs. In this episode, we reexamine that two-headed monster from a different perspective: thinking in terms of timelines. Your user flows will always be affected by company-timeline considerations, but diving further into your USER's timeline is an easy way to find insights for healthy conversion and retention.

Ok, enough with the high-level design philosophy: let's get into how Value Paths can be IMPLEMENTED. The gist: When someone arrives at your offering, it's because they're seeking change in their life. There are patterns there, and you can design for the good ones. Which life-changes do you want your product to be REALLY GOOD AT? How can you DELIVER on them? And how can you tell that your efforts are PAYING OFF? Today, we explore all of the nooks and crannies of that topic with the practical example of Segmenting by Intent.

Your software business is driven by people engaging with your offering. But what CAUSES people to engage? We believe that every time someone uses an app, it's because they're trying to change something about their life OUTSIDE the app. We call the out-of-app changes that drive engagement (and hence drive your revenue) Beneficial Outcomes. Today, we explore all the ins and outs of how to better identify and deliver Beneficial Outcomes, so you can create more value for both your users and your business.

Performance Valuation is all about uncovering the user outcomes that most strongly correlate with revenue, and finding ways to deliver those outcomes more effectively. Here we provide an introduction to measuring how well you're currently producing user outcomes, and confirming that those user outcomes are valuable for your business, too.

Path Design is how you get users from where they currently are all the way to the results that they care about. A process is only as good as the outcome it produces, so how do you design one that reliably results in outcomes users care about?

In this episode, your hosts discuss their 3 pillars for healthy, sustainable growth: • Path Design • Performance Valuation • Super-Outcomes After introducing each one in detail, we explore how the pillars can be combined to create compound user/revenue growth, without having to resort to engagement hacks.

In this episode, your hosts talk about how to generate key outcomes for both your users and your software business. Your users are on a path of pursuing value, and they're recruiting your product into it. Your business is pursuing value too, and Value Paths help you align both processes like chocolate and peanut butter.