Finally a podcast that gets to the heart of the matter in UX/CX. How often in UX do we find ourselves doing and creating for the sake of doing and creating, without really looking at the real world impact and outcomes our users and customers are trying to achieve? Do we even understand those outcomes? And I mean really understand them? Do we understand how those help us achieve profitable business objectives? Nope more often it’s - Ready, fire, aim! I love the conversation in this podcast around helping the customer achieve the outcomes they want, outcomes that also bring value to the business. This is what our UX/CX craft actually is. Not just making assets. It’s fostering and crafting a skillful exchange of value - great job guys!!! Also check out Samuels User Onboard website - the teardowns are top notch!

I’m currently 6 episodes in. I enjoy the real, intellectual exchange between the hosts. The meat of these conversations lives in the principles shared, the examples given, and the discussion of application. As a product manager, and also speaking for my product designers, we feel better at our jobs for having listened.

“Premises” doesn’t rhyme with “please”!

Seriously the first two were fantastic - I want more please!!! I own an app called unplug and this is exactly what I am looking for!