The Self-Serve SaaS 'Cast
The Self-Serve SaaS 'Cast
Self-Serve SaaS
Managing Churn For Self-Serve SaaS
28 minutes Posted Feb 23, 2023 at 2:23 am.
Introduction
Churn As A By-product (The Standard Approach)
Cohort-Based Churn Analysis
Cohort-Based Churn Trends
Upfront Churn: An Opportunity
Patterns In Churn Segments
Flying Blind With Aggregate Churn
Managing Churn: Summary
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Show notes
Your hosts discuss how to manage churn and steer it in a more positive direction using cohort analysis and segmentation. This is a reliable way to identify which customer segments are churning out the most, and where in the customer lifecycle you're losing them.
Find additional resources and the full transcript here: https://selfservesaas.mn.co/posts/managing-churn-for-self-serve-saas