Have you ever wondered if messaging and marketing are the same? If so, you’re not alone. Both have a lot in common, but while marketing focuses on getting attention, messaging focuses on how we get attention. In our conversation today, Nikki R. Jone shares the power of messaging, walking us through how strategic messaging can whisper in ears and speak to the hearts of our prospects. Yes, we’re talking about B2B prospects, and no matter how seasoned or how new you may be, there’s a message in today’s episode for you too. See what I did there? Hit play and lean in, friend.

Salutations, friend! Welcome back to another episode of the Profit Scale! Last month, our team hosted our Co(i)nversations Conference and it was everything that we had planned for and more. We did it, Joe! (Please tell me you get that reference…) In today's episode, I recap the conference and share my major takeaways as host, organizer and an attendee. It’s my hope that these lessons will encourage you along your B2B journey, while also inspiring you to join us next year! Turn up the volume and settle in, friend. Let's get started.

Chances are that when you think of the kind of services being offered in the B2B Marketplace, a personal stylist isn't your first thought. And yet, Evonya Easley has carved a space for herself in the B2B marketplace doing just that. In our conversation today, Evonya shared the story of how she embraced her talent and passion for fashion as a skill that she could use to make a living for herself. She shares how she boldly stepped into the B2B marketplace securing partnerships and clients with organizations using a skill that’s less common in the marketplace.

What do sales have in common? Turns out they both share research as a foundation part of their processes. When applied strategically to sales, research can be a powerful tool to capture the attention of decision-makers. In today’s episode, I’m going to share with you exactly how to leverage research to capture attention and secure more conversations.

Sometimes LinkedIn can feel like a minefield to navigate; leaving you with more questions than answers. What exactly should I post? Should I only post about my business? How personal should I be? How often should I post? In today's episode, I discuss with Tania Bhattacharyya, the founder of Lumos Marketing, how we can utilize thought leadership in our LinkedIn content to tell stories that are real, transparent, authentic, and create the community that we are looking for. If you've been struggling with or rethinking your approach to LinkedIn - this is the episode for you. Turn up the volume and settle in, friend. Let's get started.

Have you ever wondered if it would be worth it to hire someone to help you with your sales? Well, the answer is yes, it can definitely be worth it, but there are a few things you’ll want to consider beforehand in order to make sure you make the most of your investment. In today’s episode of The Profit Scale podcast, I’ll share with you a few key critical questions to ask an answer before you decide to hire. And even if you don’t plan to hire for the next few months or even years, these questions can still help you plan, prepare and make progress today. So, turn up the volume and lean in, friend. Let's get started.

Sometimes the path to working with corporate clients can seem one-dimensional and extremely narrow. In today's episode, I sit down with my guest Ebonye Gussine Wilkins to show you that that's not the case. Ebonye is the CEO and principal consultant of Inclusive Media Solutions, LLC. She's an expert at helping corporations and organizations take a critical look at the materials they produce. But her journey didn't start here. Through trial-and-error, hard work, and remaining true to herself, Ebonye has built a business that she is proud of. Ebonye and I cover her unique journey into the corporate sphere and what that journey can teach all of us about confidence and embracing our individuality in business. So hit play and settle in, friend. Let’s get started.

Chances are you didn't get into business because you love marketing. Yet, it's a crucial part of successfully running a successful B2B business that we can't avoid. So, how do you make it more enjoyable? Align your marketing strategy with your target market. Today's episode covers three ways to market your business offline, meaning no social media is required. These are simple yet effective ways to find and build relationships with decision-makers and authority in your field, all without ever creating a LinkedIn or Instagram post. Hit play, dive into today's conversation, and thank me later.

Have you heard the expression straight from the horse's mouth? Well that saying perfectly characterizes today’s conversation with Katherine Isaac as we hear directly from a corporate decision-maker on all things hiring vendors. Our guest, Kathy, is the Vice President of Customer Success at Carbide and has had more than her fair share of experience hiring vendors throughout her career. In today’s episode, she shares her insights on how value is defined within the sales process, where to find corporate opportunities, red flags to avoid when networking with decision-makers and so much more! You’re gonna want to take notes, my friend. So hit play and settle in — let’s get started.

Welcome to season three! I kick off this season with a come to Jesus moment about the #1 you absolutely need to be doing if you want to secure corporate clients. And that thing is prospecting. In today’s conversation, I break down all the components of prospecting to help you understand what it is, why it’s important and how you can begin incorporating it into your daily activities. And since I don’t like to leave you hanging, I also provide a prompt that you can use with Chat GPT to help you create a prospect list in just a few seconds. So hit play and settle in, friend. Let’s get started.