Show notes
🎯 Top Takeaway from Today's Episode
The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.
📌 Key Points from the Episode
There are three critical questions to ask and answer before you hire any kind of sales support.
- Strategy #1: Capture their attention using personalization
- Strategy #2: Capture their attention using competitor analysis
- Strategy #3: Capture their attention using industry statistics
📊 Statistics You Need to Know
- 59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (source)
- You can increase email open rates by 23.8% by adding two extra words to the email subject line. (source)
💡 Take Action
- Find one compelling industry statistics that you can incorporate into your emails and posts.
🔗 Links
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