The High Value Customer Podcast
The High Value Customer Podcast
LexisClick
Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer. This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales. Learn from your peers • How they understand their ideal customer • How they communicate their value proposition • What they have learnt along the way that they wish they knew • What works and what doesn’t
AI vs humans & The power of outsourcing | Andrei Pirvulescu from Qteam
This week’s guest is Andrei Pirvulescu, Cofounder of QTeam Software Solutions, based in Bucharest, Romania. QTeam Solutions helps companies and start-ups develop bespoke software solutions through state of the art technologies such as Machine Learning and AI.  
Oct 26, 2020
54 min
Automating people and why you are wrong | Ramesh Mahalingam from Vizru
This weeks guest is Ramesh from Vizru, based in San Jose, California otherwise known as Silicon Valley. Vizru help large enterprise in finance, automotive and insurance to build and automate their processes within weeks. They provide a zero code development platform to build full stack systems. They also provide their own devops manager to deploy and manage the software on any cloud.
Oct 19, 2020
46 min
Guaranteeing PR results and removing business bottlenecks | Sarah Kauter from VerriBerri
This week's guest is Sarah from VerriBerri based in Essex, UK. VerriBerri helps brands that want to increase their visibility, protect their reputation and increase their income. They help their clients get their brand in front of their ideal customers using cost effective and innovative methods with guaranteed results.    Key chapters:   00:25 - How do you guarantee results for a PR company  02:50 - From redundancy to business owner  04:05 - Why communication with the director is essential  06:55 - Trying to please people who couldn't be pleased  09:15 - Just say no  11:55 - The future of PR post COVID-19  15:09 - Marketing vs PR - the return on ROI  21:00 - The broad coverage of PR  23:30 - Don't be so anxious about starting a business  26:30 - Remove yourself as the business bottleneck  30:15 - The challenges of executing a 5 year plan  36:48 - Why business's should own their office  39:25 -  Quick fire questions   Want to get your business pipeline flowing again? Take the "pipe-line score" test on our website to see where it's blocked: https://www.lexisclick.com/
Oct 6, 2020
45 min
Management buy outs and Eliminating admin with Tom Ross from Foresolutions
Tom Ross from Foresolutions helps business operations professionals in the construction, transportation, aviation and retail sectors by delivering IT strategy, asset management software and business communications - building a business case for digital compliance which saves his customers time and money whilst increasing performance.    Key points discussed:   - Be a human being, not a human doing  - Internally living and breathing the company values and ethos  - Double your costs and half your returns
Sep 28, 2020
49 min
The adoption of blockchain and applying scientific methods to business | Annika Monari from Artos Systems
This weeks guest is Annika Monari from Artos Systems based in London. Artos Systems helps companies across the commodities supply chain achieve lower back office costs and greater process traceability by leveraging their block chain enabled technology solutions.   In this podcast, Annika and Chris discuss: How & why blockchain is due to become widely adopted very soon Defining "soft qualities" of ideal customers that never change Go deep on a niche before expanding broader
Sep 25, 2020
46 min
Redefining productivity and why repetitive tasks subtract from you business value | Richard Dale
Richard Dale is on a mission to help companies increase their productivity. His company Flowlens helps businesses to automate their business processes, both pre and post production, focusing on integrating all aspects: culture, customers, business processes and more, to create a more enjoyable, productive and profitable company. In this podcast, Richard and Chris discuss: Innovating the post-production experience for manufacturers Why productivity is misunderstood Lessons from productising a service
Sep 14, 2020
47 min
Creating a working environment where success is inevitable | Terry Finerty
Terry Finerty helps newly appointed CEO’s of fast growing tech companies to create an environment where success is inevitable by building a concrete strategy and an organisation inspired to deliver it. In this podcast episode, he shares some insights that he a lot of CEO’s would happily pay him for – this episode is a real eye opener. In this podcast, Terry and Chris discuss: Creating an environment for success Why CEO's need to be accountable Risk assess your assumptions, or atleast keep track of them Key time stamps: 0.35 - How to make consulting more exciting & impactful 3:00 – Why my clients LOVE working with me 6:30 – Creating a no bullsh*t business environment 11:40 - Closing a CEO that thinks “consultants are a waste of time” 14:25 – Why calling out CEO’s drives success 18:28 – When using zoom just isn’t enough 25:23 – Risk assessing your assumptions 30:33 – How do you consult a consultant? 32:43 – Don’t be afraid of making tough decisions 37:16 – Sensing workplace tension using AI software 41:04 – Investing in knowledge generates the best return 43:15 – “An everyone culture” 43:55 – The aim of this establishment is to create an environment where champions are inevitable 45:55 – “When you guys make promises here, is it real, or BS?”
Sep 1, 2020
48 min
The power of CRM's and post COVID-19 technology adoption | Jim Goldfinger
Jim Goldfinger has been helping businesses leverage the power of customer relationship managers (CRM’s) for over 30 years. The company he works at, the Customertimes, specialises in integrating business and technology to overcome business problems, with a specific focus on CRM systems. In this podcast episode, Jim shares some of the knowledge he has gained over his 30 year duration in the technology industry and also provides some insights into how technology adoption has and will continue to change post COVID-19.   
Aug 26, 2020
33 min
The ROI of AI and the 1 hour mortgage application
Arindom Basu is the founder and MD of Digilytics - his company utilises AI to speed up the money lending process for customers whilst saving mortgage lenders time and money. He's now shifting from a service based model to a product led business model to serve a larger customer base. In this podcast, Arindom and Chris discuss: The future of AI for customers and their money Transitioning to a product led business model The challenges of scaling a business
Aug 10, 2020
41 min
Disrupting your own business & data on your balance sheet with Alpesh Doshi from Fintricity
Alpesh Doshi is a tech entrepreneur, who helps businesses transform their company with the latest emerging technology. Alpesh is CEO of Finitricity who are recommended by Gartner as a global top 20 blockchain consulting firm. They help companies to utilise artificial intelligence and blockchain to help his customers get an upper hand over their competition. In this podcast, Alpesh and Chris discuss how the top 10 companies in the world have been able to claim that position, how COVID-19 is accelerating the adoption of e-commerce for customers and what he would do differently if he could travel back in time 20 years and start again. Show notes for this interview https://www.lexisclick.com/2 TOPICS DISCUSSED 0:00 Intro 04:46 How his business has changed over the last 20 years 08:12 Why you need to leverage data to transform your business 01:52 Why he loves working with people who are passionate about technology 06:45 Why the challenge isn't tech it is the adoption of tech 09:57 What happens if you do not digitally transform your own business 10:18 Growth in platforms and ecosystem business models 18:30 How to paint a company vision to your team 20:55 Why Facebook would not have grown as fast without Sheryl Sandburg 25:35 Why he thinks hiring the right team is the biggest lesson he has learnt 29:57 His plan to scale his business by creating products and raise funding 34:15 Why the most import thing to invest into is removing bottlenecks in marketing, sales and development 34:49 Quickfire questions GUEST LINKS https://www.fintricity.com/ https://twitter.com/fintricity https://www.linkedin.com/in/alpeshdoshi https://twitter.com/alpeshdosh HOST LINKS https://www.linkedin.com/in/chrisheffer https://twitter.com/theotherhef https://www.lexisclick.com/ LEARN HOW TO ATTRACT MORE OF YOUR IDEAL CUSTOMERS Subscribe on YouTube - https://bit.ly/2Bzb2ZW Sign up to our customer-obsessed Monday email - https://bit.ly/3eXtYjp LinkedIn - https://www.linkedin.com/company/lexisclick-growth-consultancy Facebook: https://www.facebook.com/lexisclickdotcom/ Twitter: https://twitter.com/LexisClick Instagram: https://www.instagram.com/lexisclick/ SHOW DESCRIPTION Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer. This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales. Learn from your peers • How they understand their ideal customer • How they communicate their value proposition • What they have learnt along the way that they wish they knew • What works and what doesn’t Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.
Jul 22, 2020
40 min
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