This weeks guest is Annika Monari from Artos Systems based in London. Artos Systems helps companies across the commodities supply chain achieve lower back office costs and greater process traceability by leveraging their block chain enabled technology solutions. &nbsp;
 
In this podcast, Annika and Chris discuss:
<ul>
 <li>How &amp; why blockchain is due to become widely adopted very soon</li>
 <li>Defining "soft qualities" of ideal customers that never change</li>
 <li>Go deep on a niche before expanding broader</li>
</ul>

Management buy outs and Eliminating admin with Tom Ross from Foresolutions

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer. 

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales. 

Learn from your peers 
• How they understand their ideal customer 
• How they communicate their value proposition 
• What they have learnt along the way that they wish they knew 
• What works and what doesn’t