There’s a fine line between smart retail media and too much noise. On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice. The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs. From in-store screens and attention metrics, through to data, customer jou...

Is delivery still being treated too much like logistics, and not enough like customer experience? On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce. From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trus...

Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers. The conversation covers: Why AI changes how products are discoveredThe growing importance of attributes and enrichment Why “...

Are brands looking far enough ahead when evaluating ecommerce platforms? On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect. From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone. We cover ...

Pricing in retail still isn’t where it needs to be. In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce. Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the...

B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural. On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving. We cover a whole host of topics including: Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering earlyLegacy order channels (email, punchout, OCR and more): you often can’t ...

“People sleepwalk without intent.” That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations. In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve. They discuss: How hype cycles push teams into reactive decisionsWhy over-reliance on third-party t...

“We’re kind of drowning in a sea of sameness.” That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today. On this week’s episode of The FODcast, our CEO Tim and Rob unpack how decades of optimisation and best practice have led to convergence - in platforms, patterns and experiences - and why differentiation is getting harder, not easier. They explore: How ecommerce capability has become commoditisedWhy replatforming now de...

“It’s not the licence cost that kills you; it’s the invisible overhead.” That’s how Serge El Hachem, Director of Solutions Engineering at Lazer Technologies, describes what’s really slowing enterprise commerce down. On this week’s episode of The FODcast, host James and Serge unpack how global retailers are simplifying their stacks, cutting total cost of ownership, and finding real speed on Shopify. We also cover: The invisible overhead - multiple vendors, fragile integrations, endless QA and ...

Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise. On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first. Here’s what we cover: The “Donald effect” impacting US growth - and how to rebuild confidence th...