The FODcast
The FODcast
Tim Roedel and James Hodges
Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid
1 hour 4 minutes Posted Jun 23, 2026 at 9:00 pm.
Introductions and intro by Andre and Tim
Understanding delivery experience
The role of context in delivery
Omnichannel fulfllment challenges
The complexity of delivery strategies
Delivery experience and customer loyalty
The cost of delivery and customer loyalty
Shipping as a revenue opportunity
Finding the right delivery options
The future of delivery experience
Agentic commerce and AI in retail
Key metrics for delivery success
0:00
1:04:47
Download MP3
Show notes
Is delivery still being treated too much like logistics, and not enough like customer experience? On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce. From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trus...