The FODcast
The FODcast
Tim Roedel and James Hodges
Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo
1 hour Posted Jun 16, 2026 at 10:00 pm.
Introduction to AI and data management
Understanding user intent in AI agents
The rapid evolution of AI in eCommerce
The importance of product data in AI
The need for a feedback loop in product data
Transitioning from SEO to GEO in retail
Navigating AI and investment challenges
The importance of product data in AI commerce
B2B vs. B2C: The role of AI in different markets
Marketplaces and the future of eCommerce
Managing agents vs. using software
The evolution of business structures and talent
Key focus areas for retailers in 2026
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Show notes
Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers. The conversation covers: Why AI changes how products are discoveredThe growing importance of attributes and enrichment Why “...