
In this episode, Lauren Corning speaks with Courtney Noor, owner of Saving Grace Charcuterie, about her journey in building a charcuterie business while balancing family life and avoiding burnout. They discuss the challenges of starting a small business, the importance of community support, and the joy of creating beautiful food experiences for customers. Courtney shares her insights on embracing failure, investing in her business, and the significance of creating memorable experiences for her clients. We dive deep into exploring unique cheese flavors, shopping tips, and essential ingredients for creating stunning boards.Connect with LAUREN:Follow me on Instagram: @theartisanboardroom for more tips, behind-the-scenes content, and updates!Connect with COURTNEY:Follow Courtney on Instagram: @savinggracecharcuterieSHARE!If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business!Chapters00:00 Introduction to Charcuterie Entrepreneurship01:59 Courtney's Journey into Charcuterie06:02 Embracing Failure and Finding Passion10:02 Navigating Challenges in the Early Stages14:02 Investing in the Future: Balancing Family and Business18:03 Creating Memorable Experiences for Customers23:02 Exploring Unique Cheese Flavors25:08 Cheese Shopping Tips and Recommendations27:55 The Charcuterie Board Essentials30:22 Board Banter: Tough Choices in Cheese38:32 Shouting Out Favorite Ingredients42:08 Community and Connection Through Charcuteriecharcuterie, entrepreneurship, burnout, small business, food art, wellness, community, passion, family, experiences, cheese, charcuterie, goat cheese, Costco, cheese recommendations, charcuterie boards, food pairing, community, flavors, ingredients
Feb 13, 2025
43 min

In this episode, Lauren Corning interviews Shanell Penn, the owner of Sharcuterie by Shanell, who shares her story as a kindergarten teacher AND a successful charcuterie entrepreneur. Shanell discusses her diverse offerings, the impact of media exposure on her business, and the rewarding experience of teaching workshops. She provides valuable advice for aspiring entrepreneurs, shares photography tips for showcasing charcuterie boards, and reveals her future plans for the business. The conversation concludes with a fun segment called 'Board Banter,' where Shanell makes tough ingredient choices.
"Just start and don't overthink it."
"Natural light is a game changer."
"My eight-year-old loves charcuterie."
"Summer sausage gotta go."
Chapters
01:16 Chanel's Journey into Charcuterie
04:42 Media Exposure and Its Impact
08:59 The Rewards of Teaching Workshops
10:20 Advice for Aspiring Entrepreneurs
11:15 Photography Tips for Charcuterie
12:36 Future Plans and Offerings
14:22 Board Banter: Fun Ingredient Choices
Connect with LAUREN:
Follow me on Instagram: @theartisanboardroom for more tips, behind-the-scenes content, and updates!
Connect with SHANELL:
Follow Shanell on Instagram: @sharcuteriebyshanell
SHARE!
If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business!
Jan 30, 2025
18 min

In this episode, Val, owner of Charcutie shares her journey of starting a charcuterie business while being a full-time mechanical engineering student. Val discusses the challenges she faced, including overspending, undercharging, and marketing to the wrong audience. She emphasizes the importance of networking, authenticity in social media, and the need for rebranding as the business grows. Val also highlights the supportive nature of the charcuterie community and offers valuable advice for aspiring entrepreneurs. Enjoy this episode!
"I was marketing to the wrong audience."
"Allow yourself to rebrand as you grow."
"Building a network is crucial for success."
Chapters
00:00 Introduction to the Podcast and Guest
00:10 Valaney's Journey into Charcuterie
02:24 Challenges Faced in the Early Days
04:32 Marketing Strategies and Audience Targeting
06:12 Learning to Say No and Building Confidence
07:50 Natural Skills and Business Roles
09:45 Social Media Management and Authenticity
16:05 The Power of Social Media in Business
17:13 Building a Brand and Networking
24:17 Collaboration Over Competition
Connect with LAUREN:
Follow me on Instagram: @theartisanboardroom for more tips, behind-the-scenes content, and updates!
Visit my website: The Artisan Boardroom for additional resources and information.
Connect with VAL:
Follow Val on Instagram: @charcutie.ut
SHARE!
If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business. Your support means so much as I kick off this new podcasting adventure!
Jan 22, 2025
29 min

In this very first episode of The Artisan Boardroom, we’re diving into one of the biggest struggles for charcuterie entrepreneurs: pricing your boards confidently and consistently. I’ll break down why a systemized approach to pricing is a game-changer and share practical tips on how to ensure you’re fully compensated for your time, ingredients, and artistry. Whether you’re just starting out or have been running your business for years, this episode is packed with insights to help you build a more sustainable and thriving business.What We Will Cover in This Episode:- Why pricing on a whim doesn’t work and how it affects your business.- The key components to include when pricing your boards.- How a consistent pricing system can shift your mindset (and your bottom line!).Resources Mentioned:FREE Charcuterie Pricing Guide | Get access to my free pricing guide that includes both a PDF version for manual calculations and a spreadsheet that does the math for you! This resource is designed to help you confidently price your boards without missing a single detail. Click here to download!Connect with Me:Follow me on Instagram: @theartisanboardroom for more tips, behind-the-scenes content, and updates!Visit my website: The Artisan Boardroom for additional resources and information.SHARE!If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business. Your support means so much as I kick off this new adventure!
Jan 15, 2025
12 min

The Artisan Boardroom is here! If you’re a charcuterie entrepreneur or artisan food creator ready for tips, stories, and inspiration to grow your business, this is your new go-to podcast.
Dec 24, 2024
1 min
