In this episode, Val, owner of Charcutie shares her journey of starting a charcuterie business while being a full-time mechanical engineering student. Val discusses the challenges she faced, including overspending, undercharging, and marketing to the wrong audience. She emphasizes the importance of networking, authenticity in social media, and the need for rebranding as the business grows. Val also highlights the supportive nature of the charcuterie community and offers valuable advice for aspiring entrepreneurs. Enjoy this episode! "I was marketing to the wrong audience.""Allow yourself to rebrand as you grow.""Building a network is crucial for success."ChaptersConnect with LAUREN:Follow me on Instagram: ⁠@theartisanboardroom⁠ for more tips, behind-the-scenes content, and updates!Visit my website: ⁠The Artisan Boardroom⁠ for additional resources and information.Connect with VAL:Follow Val on Instagram: ⁠⁠@charcutie.ut⁠⁠ SHARE!If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business. Your support means so much as I kick off this new podcasting adventure!