Simon Forster is the founder of Robot Food, a leading branding and design agency. Join us as we explore Simon's journey from a snowboard-inspired creative to building an internationally renowned agency behind some of the world's biggest food, drink and lifestyle brands. We discuss creativity, brand strategy, entrepreneurship and what it takes to build brands that people genuinely care about. We go behind the scenes at Robot Food, talking about the future of branding, company cultu...

London Almida is a pro surfer and founder of Chasing Portugal. Join us as we explore the journey of London Almida a professional surfer from Hawaii to Portugal, discussing big wave surfing in Nazaré, content creation and the evolving surf industry. Discover insider insights on surfing spots, big wave safety and making a career out of free surfing. We go behind the scenes on Chasing Portugal and his travels across Europe’s wildest coastlines, what he loves about living here and what make...

Alex Sasha Unwin is the Founder of Moana Surf School in Cascais, Portugal. Alex shares his unique journey from growing up in Papua New Guinea to becoming a passionate surfer and owner of Moana Surf School in Portugal. He discusses his early experiences with the ocean, the thrill of big wave surfing and the importance of balancing family life with his love for adventure. Alex reflects on the adrenaline rush associated with action sports and how it connects to overcoming fear. He al...

Chris Friend is the Co-Founder & CEO of Liveheats a tech platform that enables action sports communities to experience better competitions. Chris Friend shares his journey from competitive surfing to creating a technology platform that revolutionizes grassroots action sports events. He discusses the challenges faced in developing technology for sports, the impact of COVID-19 on the business, and the future aspirations for LiveHeats, including innovations in data analytics and streaming so...

Mike Ciprari is the Co-Founder of SJC Custom Drums and Founder of Loyal to the Craft: Helping Creatives Fuse Passion with Purpose. Mike Ciprari shares his journey from from a passionate young drummer to a successful entrepreneur. He discusses the evolution of his business, the challenges of balancing touring and entrepreneurship, and his commitment to giving back to the music community. Mike reflects on the importance of relationships in the music industry and how they have shaped his c...

Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing val...

Amy Stanton is the Founder & CEO of Stanton & Company Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evol...

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO) In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy...

Brian Garofalow Chief Executive Officer at Skullcandy On this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry. In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rap...

Monica Medellin is a Film Director, Executive Producer & Unscripted TV Creator Monica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others. In this episo...