Rad Season Action Sports Podcast
Rad Season Action Sports Podcast
Oli Russell-Cowan
Simon Forster on Creativity, Snowboarding & The Story Behind Robot Food
44 minutes Posted Jul 22, 2026 at 5:00 am.
Introduction
Snowboarding, Tahoe & Breaking into the Board Sports Industry
Counterculture, Electric Eyewear & Building Brands in the 90s
Fox Racing, Industry Burnout & Finding a New Direction
Starting Robot Food from a Dining Table
Why Robot Food Focused on Food & Drink Branding
Winning Jammy Dodgers & Building Global Brand Clients
Challenging Clients & Why Great Branding Starts with Honesty
Launching Stories & Building a Tattoo Skincare Brand
What Makes a Brand Truly Stand Out?
Culture, Consumer Psychology & Why Most Brands Look the Same
Not Chasing Creative Awards
AI, Creativity & The Future of Branding
Where to Find Simon & Final Thoughts
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44:32
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Show notes
Simon Forster is the founder of Robot Food, a leading branding and design agency. Join us as we explore Simon's journey from a snowboard-inspired creative to building an internationally renowned agency behind some of the world's biggest food, drink and lifestyle brands. We discuss creativity, brand strategy, entrepreneurship and what it takes to build brands that people genuinely care about. We go behind the scenes at Robot Food, talking about the future of branding, company cultu...