Rad Season Action Sports Podcast
Rad Season Action Sports Podcast
Oli Russell-Cowan
Group Y Live: Chris Friend Co-Founder of Liveheats on Powering Action Sports
46 minutes Posted Jun 26, 2025 at 5:00 am.
Life in London
Surfing Journey and Early Career
Transition from Competitive Surfing to Business
The Birth of Liveheats
Challenges in Grassroots Sports Technology
Building the Team and Initial Development
Market Validation and Growth of Liveheats
Building Momentum in Action Sports
Navigating Challenges During COVID-19
The Decision to Seek Investment
Staying True to Core Values
Future Innovations in Action Sports Technology
Focusing on Competition and Performance
Understanding the Nuances of Different Sports
Streamlining Competition Management
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Show notes
Chris Friend is the Co-Founder & CEO of Liveheats a tech platform that enables action sports communities to experience better competitions. Chris Friend shares his journey from competitive surfing to creating a technology platform that revolutionizes grassroots action sports events. He discusses the challenges faced in developing technology for sports, the impact of COVID-19 on the business, and the future aspirations for LiveHeats, including innovations in data analytics and streaming so...