Rad Season Action Sports Podcast
Rad Season Action Sports Podcast
Oli Russell-Cowan
Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture
44 minutes Posted May 16, 2025 at 8:00 am.
Transition to Advertising and New York Experience
Running the Marketing for New York's Olympic Bid
Working with Martha Stewart: A New Chapter
Starting Her Own Business Focused on Female Athletes
Building a Roster of Female Athletes
The Pivotal Moment with Gretchen Bleiler
Early Successes and Brand Partnerships
Expanding to Other Sports and Athletes
Navigating Challenges in Athlete Representation
Evolving the Agency's Focus and Services
The Shift to PR and Brand Building
Challenges of Running a Business
Maintaining Team Morale and Client Relationships
The Importance of Open Communication
Cultural Shifts in the Workplace
Excitement for the Future of the Agency and Health Space
How to Connect with Amy Stanton
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Amy Stanton is the Founder & CEO of Stanton & Company Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evol...