Marketing Humanity
Marketing Humanity
Peter Huang and Gisella Tan
Marketing Humanity is a weekly podcast that tackles today’s marketing trends and headline stories through a human-centric lens. It is a non-conformist, refreshing departure from the industry’s jargon-filled echo-chamber. Our goal is to help marketers, creatives, and business decision-makers see marketing as not just a digital or tech function, but the key to unlocking genuine connections and growth. It is hosted by Gisella, a Gen-Z digital native with a criminal psych background, quick wit, and an infectious laugh. She is frequently joined by Peter, a veteran marketing and advertising executive and entrepreneur with over 20 years of hands-on experience. Tune in to learn how your brand can be more human and thrive in the digital age! Sponsored by sparkco.com
#9: How can marketing turn the next recession into an opportunity?
It seems like not a week goes by without another article raising the alarm about the next recession. As business leaders, it’s important to separate the media soundbite from reality while still planning for an economic slowdown when it invariably...
Mar 9, 2020
20 min
#8: What’s a VSCO girl and why do they matter?
How can marketers make in-roads with Gen Zs?
Feb 5, 2020
24 min
#7: Can good marketing save a bad product?
How does social media influence how consumers make purchase decisions?
Dec 10, 2019
18 min
#6: Why does the ad industry get so much hate?
How can marketers improve the negative perceptions of the industry?
Nov 18, 2019
15 min
#5: Social influencers’ biggest fans? Bots
What strategies can companies adopt to avoid the pitfalls and be part of the social influence trend?
Nov 6, 2019
13 min
#4: The impact of cancellation culture on brands
How does online cancellation culture affect brands?
Oct 28, 2019
16 min
#3: Nostalgia: a blast from the past
How can companies use nostalgia to their advantage?
Oct 22, 2019
12 min
#2: The Taco Bell hotel and Instagrammable experiences
What is the key to experiential marketing?
Oct 17, 2019
14 min
#1: Can you learn marketing in just 8 hours?
What are the real skills you need to be a successful marketer?
Oct 14, 2019
10 min