What do the original Apple Maps and X-Men Dark Phoenix have in common? Answer: they were heavily promoted, but ultimately flopped in the marketplace. In this episode, we tackle the topic of whether good marketing can save a bad product, examining how social media plays an oversized role in influencing how consumers make purchase decisions. We’ll also be introducing “Ad-lympics”, a new segment where Peter and Gisella watch and score a commercial.&nbsp; Ad-lympics - The Basset Hounds (Facebook): https://youtu.be/cTRR92URXpo

#8: What’s a VSCO girl and why do they matter?

Marketing Humanity is a weekly podcast that tackles today’s marketing trends and headline stories through a human-centric lens. It is a non-conformist, refreshing departure from the industry’s jargon-filled echo-chamber. Our goal is to help marketers, creatives, and business decision-makers see marketing as not just a digital or tech function, but the key to unlocking genuine connections and growth.  It is hosted by Gisella, a Gen-Z digital native with a criminal psych background, quick wit, and an infectious laugh. She is frequently joined by Peter, a veteran marketing and advertising executive and entrepreneur with over 20 years of hands-on experience. Tune in to learn how your brand can be more human and thrive in the digital age! Sponsored by sparkco.com