It seems like not a week goes by without another article raising the alarm about the next recession. As business leaders, it’s important to separate the media soundbite from reality while still planning for an economic slowdown when it invariably arrives. In this episode, we provide 5 tangible strategies for businesses to recession-proof and turn these downturns into marketing opportunities. Ad-lympics - Dream Car (Principal Financial): <a href="https://www.youtube.com/watch?v=2Ts6vy7LfUA">https://www.youtube.com/watch?v=2Ts6vy7LfUA</a>

Marketing Humanity is a weekly podcast that tackles today’s marketing trends and headline stories through a human-centric lens. It is a non-conformist, refreshing departure from the industry’s jargon-filled echo-chamber. Our goal is to help marketers, creatives, and business decision-makers see marketing as not just a digital or tech function, but the key to unlocking genuine connections and growth.  It is hosted by Gisella, a Gen-Z digital native with a criminal psych background, quick wit, and an infectious laugh. She is frequently joined by Peter, a veteran marketing and advertising executive and entrepreneur with over 20 years of hands-on experience. Tune in to learn how your brand can be more human and thrive in the digital age! Sponsored by sparkco.com