Are you at risk of being mocked with #okboomer? In this episode, we’ll be discussing Gen Zs and their behaviors. From VSCO girls to finstas to TikTok, how can marketers make in-roads with this elusive but influential and fast-rising demographic? Tune in to hear from our resident Gen-Z expert on what differentiates this generation from the millennials and the new set of strategies marketers need to reach this next generation. Ad-lympics - Make Your Day (TikTok): <a href="https://www.ispot.tv/ad/o4Hs/tiktok-make-your-day">https://www.ispot.tv/ad/o4Hs/tiktok-make-your-day</a>

#9: How can marketing turn the next recession into an opportunity?

Marketing Humanity is a weekly podcast that tackles today’s marketing trends and headline stories through a human-centric lens. It is a non-conformist, refreshing departure from the industry’s jargon-filled echo-chamber. Our goal is to help marketers, creatives, and business decision-makers see marketing as not just a digital or tech function, but the key to unlocking genuine connections and growth.  It is hosted by Gisella, a Gen-Z digital native with a criminal psych background, quick wit, and an infectious laugh. She is frequently joined by Peter, a veteran marketing and advertising executive and entrepreneur with over 20 years of hands-on experience. Tune in to learn how your brand can be more human and thrive in the digital age! Sponsored by sparkco.com