In this podcast, X-CMO Founder Simon Vincent outlines Formation Theory - the marketing model he designed especially to help start-ups and underdog companies to create campaigns that compete with the 'name brands' in their industry.

It takes the form of a series of essays that will be posted each week so check back regularly. If you know anyone who would benefit from hearing this podcast, please share the content and if you, yourself are getting something from them, please subscribe or follow.

You can find out more about X-CMO and Formation Theory at X-CMO.com

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.&nbsp;
In this video I look at the basics and explain why Space and Possession are the two fundamentals of both marketing and football.&nbsp;
Warning: if you don’t know your Arsenal from your elbow, this might not be for you.&nbsp;
Chat to me on Twitter @ZonalMKTG

Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.&nbsp;
In this video I look at the basics and explain why Space and Possession are the two fundamentals of both marketing and football.&nbsp;
Warning: if you don’t know your Arsenal from your elbow, this might not be for you.&nbsp;
Chat to me on Twitter @ZonalMKTG