In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custodians are as important as actual customers. Think of it like a football club organising pre-season tours to far-flung places, despite many of those fans never actually being able to go to the ground.
Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start-up and scale-up founders just like you to organise your channels, content and targeting to maximum effect.
To find out more about Zonal Marketing, about me or my work, visit x-cmo.com.

How to spot marketing opportunities - Zonal Marketing Episode 16

Business owners and marketers who struggle to understand marketing but do understand football - listen up. 

Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you. 

Presented by Simon Vincent from X-CMO.

You can find out more about X-CMO and Zonal Marketing at X-CMO.com