Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this video I talk about how to build a marketing mix around establishing customer loyalty and advocacy, taking hints from Antonio Conte’s catenaccio-influenced style of play. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.
A bit lost? Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq
Want to work with me? Find out how to do so at x-cmo.com

How to Develop Brand Positioning - Zonal Marketing - Episode 13

Business owners and marketers who struggle to understand marketing but do understand football - listen up. 

Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you. 

Presented by Simon Vincent from X-CMO.

You can find out more about X-CMO and Zonal Marketing at X-CMO.com