Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

In this video I talk about how to build a marketing mix around selling a high consideration (typically high-cost) product. I’ll explain how to structure your marketing efforts to build trust and sell more.

Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq 

To find out more about Zonal Marketing, about me or my work, visit x-cmo.com.