Growth Multiplier
Growth Multiplier
Ricky Willianto
The pursuit of growth is never-ending for any business - from a small startup all the way to a large global corporation. The Growth Multiplier podcast examines pathways, strategies, and hacks companies have explored and tested in their efforts to scale up their businesses. In each episode, host Ricky Willianto - co-founder of Ravenry - speaks with CEO's, growth hackers, product managers, and marketers all around Asia to find nuggets of wisdom and insights from their journey multiplying growth. Ricky and his guests discuss viral marketing, community building, pricing strategies, channel development, and also company culture and people. Growth Multiplier explores not only replicable successes, but also phenomenal failures that we all can learn from.
Ethical and sustainable design with Sebastian Mueller (Ming Labs)
In this episode,  Sebastian Mueller (MING Labs) talks about:How UI/UX framework in China and the rest of Asia are unique and highly localisedDesign strategies for early startups and ideas that have not achieved product-market fit.Why revealed preferences provide better insights for designers than reported preferences.How design is a powerful driver for growth in any business.How designers have the power to reshape the world, and change human behaviours.How and why Ming Labs bootstrapped its way to become a global design services agency.Connect with Sebastian Mueller here: https://www.linkedin.com/in/smueller1512/Podcast information:WebsiteLinkedInFeedHost: Ricky Willianto 
Jul 8, 2021
55 min
Bootstrapping a tech startup with a non-tech founder with Rajiv Lamba (SurveySensum & NeuroSensum)
In this episode,  Rajiv Lamba (SurveySensum & Neurosensum) talks about:How he built a tech company as a non-tech founder The counterintuitive concept of the importance of keeping your core product simple Why he chooses to focus on sustainable rather than aggressive growth How he makes the most of the synergies between his two brands to maximise sales The importance of lifelong learning in setting the direction for your business’s growth Connect with Rajiv Lamba here: https://www.linkedin.com/in/rajiv-lamba/Podcast information:WebsiteLinkedInFeedHost: Ricky Willianto 
Jun 24, 2021
43 min
Scaling while staying true to your startup’s vision with Jeremy Au (Monk's Hill Ventures)
In this episode,  Jeremy Au (Monk's Hill Ventures) talks about:His experience building Conjunct Consulting and CozyKinHow to balance business and cultural growthWhy founders are 100% accountable for the culture and the environment of the business they built His views on the difference between running a VC-funded versus a bootstrapped startup His personal development tips and tricksConnect with Jeremy Au here: http://www.jeremyau.com/Podcast information:WebsiteLinkedInFeedHost: Ricky Willianto 
Jun 17, 2021
43 min
Turning your early adopters into brand ambassadors with Allan Teng (Workato)
In this episode,  Allan Teng (Workato APJ) talks about:How engaging in conversations allowed him to stumble upon the company’s MVP target segment Why personal touch is important for enhanced customer adoption How he focuses on net retention revenue and strategically targeting the right customers to grow the business How he keeps pace with the company’s growth  How creating opportunities for customers and prospects to interact improves sales
Jun 10, 2021
40 min
Growing iVS by 500% in 1 year with Milan Reinartz (iVS and Postr)
In this episode, Milan Reinartz (Intelligent Video Solutions) talks about:How and why he became an entrepreneurHis journey building two media startups: Postr and iVSThe strategy he's used at Postr to increase user retention and speed up growthHow he's built an organisational culture that is focused on pace of workWhy transparency in a startup is key in aligning priorities and helps everyone determine how to do their workHow he's grown iVS by 500% in less than 1 yearPodcast information:WebsiteLinkedInFeedHost: Ricky Willianto 
Jun 3, 2021
42 min
Turning a lifelong habit and passion into a business with Jamie Lee (The Kind Friend)
In this episode, Jamie Lee (The Kind Friend) talks about:The importance of mental wellness and journaling How she turned an Instagram account into a business with multiple revenue streams How listening to customers ensures excellent product market fit How she achieves harmony between work and personal life Who her biggest role model is and why Podcast information:WebsiteLinkedInFeedHost: Ricky Willianto 
May 27, 2021
47 min
Building a B2B SaaS startup in Indonesia with Irzan Raditya (Kata.ai)
In this episode, Irzan Raditya (Kata.ai) talks about:How he took Kata.ai from the brink of death to having processed 1 billion customer conversationsWhy channel-market fit is as important as product-market fitWhy being laser-focused in your vision is key for a startup founderHow he learned to let go of a profitable business in favour of a scalable businessThe importance of building a strong customer relationship that survives product pivots and near deathsFocusing on collaboration rather than competition in the SaaS market in IndonesiaPodcast information:WebsiteLinkedInFeedHost: Ricky Willianto
May 20, 2021
47 min
Growth strategies in Asia with David Fallarme (HubSpot)
In this episode, David Fallarme (Asia Head of Marketing at HubSpot) talks about:How HubSpot has built a blog that generates more visitors that Harvard Business Review and TechCrunch combinedLooking at content as a long term growth strategyWhy Asia requires a portfolio of growth strategies due to its fragmented natureWhy it is important to make bold movesHow your employees can become your marketing channelsHow he manages his information diet to ensure personal growthHis personal productivity and personal growth stackPodcast information:WebsiteLinkedInFeedHost: Ricky Willianto
May 6, 2021
50 min
Finding growth using adjacency strategy with Junwen Lee (CardUp)
In this episode, Junwen Lee (Head of Product at CardUp) talks about:How finding adjacent problems to solve for your customers is key to growthWhy it is important to tap into your early adopters as a word-of-mouth channelHow you can ensure the early stage growth does not wane by coupling awareness campaign with referral strategiesHow to optimise your viral loop based on your customer segmentsThe difference between the B2B and B2C buying cycle and buying psycheUsing context as a way to accelerate product adoptionPodcast information:WebsiteLinkedInFeedHost: Ricky Willianto
Apr 29, 2021
51 min
Transitioning from a startup to a scale up with Zenos Schmickrath (SEA Founders)
In this episode, Zenos Schmickrath (former CTO Hmlet, current director at SEA Founders) talks about:Why founders need to build new skillsets as their startups grow to beyond 10 peopleWhat to look out for as your startup starts to scaleWhy mission and vision statements become even more important in a larger organisationWhy founders need to find a way to build a support system for themselvesWhy he is juggling 5 different projects right now, and Why he is passionate about nurturing the founders community in Southeast AsiaPodcast information:WebsiteLinkedInFeedHost: Ricky Willianto
Apr 22, 2021
45 min
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