<p>In this episode, Junwen Lee (Head of Product at <a href='https://cardup.co'>CardUp</a>) talks about:</p><ul><li>How finding adjacent problems to solve for your customers is key to growth</li><li>Why it is important to tap into your early adopters as a word-of-mouth channel</li><li>How you can ensure the early stage growth does not wane by coupling awareness campaign with referral strategies</li><li>How to optimise your viral loop based on your customer segments</li><li>The difference between the B2B and B2C buying cycle and buying psyche</li><li>Using context as a way to accelerate product adoption</li></ul><p>Podcast information:</p><ul><li><a href='https://www.theravenry.com/growthmultiplier'>Website</a></li><li><a href='https://www.linkedin.com/showcase/growthmultiplier'>LinkedIn</a></li><li><a href='https://feeds.buzzsprout.com/1576762.rss'>Feed</a></li><li><a href='https://twitter.com/rickywillianto'>Host: Ricky Willianto</a></li></ul>

Growth strategies in Asia with David Fallarme (HubSpot)

The pursuit of growth is never-ending for any business - from a small startup all the way to a large global corporation. The Growth Multiplier podcast examines pathways, strategies, and hacks companies have explored and tested in their efforts to scale up their businesses. In each episode, host Ricky Willianto - co-founder of Ravenry - speaks with CEO's, growth hackers, product managers, and marketers all around Asia to find nuggets of wisdom and insights from their journey multiplying growth. Ricky and his guests discuss viral marketing, community building, pricing strategies, channel development, and also company culture and people. Growth Multiplier explores not only replicable successes, but also phenomenal failures that we all can learn from.