What does your customer want but just can’t seem to tell you? Marketing and behavioral economics expert, Melina Palmer talks about her new book that answers exactly that question. Learn how marketing and behavioral science can be used together effectively in business.
How can your organization improve its marketing messaging using proven behavioral science techniques? Marketing and behavioral economics expert Melina Palmer talked with us in our latest interview. This follow-up episode is a free-flowing Grooving Session where Tim and Kurt discuss the business applications of their discussion with Melina. This discussion is best enjoyed after listening to our interview episode.
Do good, honest people steal? Kelly Paxton investigates and researches low-level crimes such as book-keeping fraud, also known as Pink Collar Crime. She discusses how work environment and financial difficulties at home can lead “good” employees to rationalize their dishonest behavior.
Kurt and Tim discuss Kelly Paxton's insights on the behavior leading to workplace embezzlement and fraud. What steps can prevent "Pink Collar Crime"? A free-flowing Grooving Session best listened to after our interview episode with Kelly (#240).
When did a colleague last thank you for your work? Managers generally underappreciate their employees, but more importantly, they tend to undervalue the benefits of expressing their gratitude. Best-selling author, speaker and executive coach, Chester Elton has a lighthearted discussion with us about the value of expressing gratitude. What makes gratitude different to recognition? And how do you create a grateful work environment?
What is the science behind capturing people’s attention? And what is your intention once you've captured it? Is our attention fleeting, like a goldfish, or is it something that can be rekindled like a fire? Our guest today, Ben Parr is the award-winning author of the best-selling book "Captivology: The Science of Capturing People’s Attention." He discusses with us, the science behind capturing people's attention.
Discussing our interview with author and entrepreneur Ben Parr, Kurt and Tim discuss how we can apply Ben’s research and insight on attention, to improve our lives and our organization. Can we improve the techniques we use to capture and keep someone’s attention? This is a free-flowing conversation, best listened to after our interview episode (#237).
“Make the behavior you need people to adopt an easy, natural and rewarding choice.” Our guest today, Matthew Willcox understands the importance of using behavioral insights. He is one of the pioneers of applying behavioral science in marketing, and the award-winning author of The Business of Choice.
At the start of our series on Marketing and Employee Engagement, Kurt and Tim discuss how we can apply Matthew Willcox’s techniques and research to improve our lives and our organization. Join us in our follow-up Grooving Session episode where we have a free flowing discussion on Matthew’s interview.
What techniques can we use to actually change our habits for the better? Kurt and Tim discuss how we can apply the science from Katy Milkman in our own lives. How do we form lasting new habits? How can we remove the barriers that prevent us from changing our behavior? This episode is a follow-on episode from our interview with Katy Milkman (Episode 232). Join us in this Grooving Session where we take a deep dive into our discussion with Katy, and leave you with actionable insight.