What are the principles that drive the way you market? “Shiny Object Syndrome” is a constant temptation for entrepreneurs and business owners, but every truly successful giant in marketing knows the value of getting back to basics.   Brian Kurtz is a legend in the world of direct response marketing. After spending decades helping an elite publishing company reach the 9-figure mark, Brian threw himself even further into his love of direct marketing. He wrote Overdeliver, which remains a staple of the industry, and he continues to teach others the foundational principles of passionate, effective marketing while embracing innovation.   On this episode of the Underdog Empowerment podcast, Brian and Zach break down the holy grail of lifetime value, which three factors of your direct marketing will put you on the path to success, and why your business lives and dies by your list. Join the conversation and give your business an instant advantage.   Show Notes: https://underdogempowerment.com/brian-kurtz/   Get More Involved: 

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