How do you reach the people you’re trying to speak to, and how well is it working? It can be tough to sift through the nonsense and misinformation surrounding paid traffic and its various platforms - thankfully, all it takes is an ounce of discernment.   Rory Stern went from stay-at-home dad to paid traffic code-cracker after seeing the chaos and frustration felt by countless small business owners. Now, he helps business owners and entrepreneurs master direct response marketing while giving actual value and staying away from empty fads.   On this episode of the Underdog Empowerment podcast, Zach and Rory unearth the secret behind motivating your audience to take some action, the moving parts of the platforms we use to run traffic, and the vital importance of gathering data before making moves. Listen in to change the game in your own business.   Show Notes: https://underdogempowerment.com/rory-f-stern/   Get More Involved: 

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